It is a universal fact that people buy from people. If you work in an office, and / or have regular opportunities to attend networking events, this is easy – you’ll meet new people all the time. As an artist or sole trading creative, this may not be so simple to engineer. This is why it is so important for you to have an online presence. Website, Facebook, Twitter, blogging – and now – Pinterest.
Pinterest is an online pinboard for everything you like, your work, your inspirations, the groups you are involved in, the shows you’ve done. It is a visual reference for your potential customers about you and what you do. It is like your personality, visually displayed.
Why is this a good thing? Along with your website and other online tools, Pinterest can add a much more personal dimension to a potential buyer’s impression of you. Maybe you like an artist or music they like, too – so you have something in common from the outset. This draws people to you, and that’s what you want, right?
From a business perspective, Pinterest serves other purposes, too. It can be like your online visual Rolodex – all the stuff you are into in one place. Links to arts resources and organisations, your mates’ work, that writer you met the other week who wants to collaborate, etc. We are visual people. We need visual clues to help us remember what’s what.
Logic tells me that Pinterest should help your SEO (Search Engine Optimisation – improving your position on Google’s rankometer), too. Google loves sites that link to you. By pinning all of your own work, and linking it all to your site, and then having other people like and repin – this will improve your website’s findability on the internet. Ain’t no shame in it.
Here is an excellent article on using Pinterest for business that gives some other tips and helpful ideas on how to use it. It will take a bit of time to set up, but once you’ve done it, you’ll enjoy adding to it and seeing your pins get repinned – thus spreading the love of your visual world. I am an avid tweeter and find it useful to pin each new follower. This takes only a few minutes a day and also helps me to learn more about, and keep on top of, what’s going on in the art world.